From the www.scholastic.com website
If you want your child to be a stellar student, don’t limit learning to the walls of his classroom. Although the skills he’s learning there are crucial to his intellectual and social growth, your child needs your help to open up the world of ideas. His renewed joy in discovery will transfer to his schoolwork, so you’ll boost his academic achievement too!
Fill your child’s world with reading. Take turns reading with your older child, or establish a family reading time when everyone reads her own book. Demonstrate how important reading is to you by filling your home with printed materials: novels, newspapers, even posters and placemats with words on them.